Wednesday, 25 November 2009

The Recession's Winners

Sub-prime mortgages have been the catalyst for a disastrous recession: bank loans dried up; consumer confidence and demand plummeted; large and small firms went into liquidation; and unemployment is still rising.

However, for some companies, their adroitness has taken advantage of this recession. It was the most poignant moment of the recession when, one year today, Woolworth's crumbled - an unrivalled loss for customers and the high street. However, it left a gaping gap the market. Woolworth's held 14% of the market share for toys received. Those boots were quickly filled by competitors. Amongst many others, a notable beneficiary, was HMV who saw a rise in profits by 17%.

It is debatable how much of this rise can be attributed to competitors closing down: the government have pumped billions into the economy as part of the quantitative easing programme to bring liquidity to the markets, and thus increase lending and consumer demand.

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