Tuesday, 27 July 2010

The key to all our woes...

...in David Cameron's eyes, it's certainly our foreign trade policy. And rightly so. By demonstrating Britain is "open for business", we can attract healthy foreign inward investment.

His reasoning is very logical: in times of austerity, when government spending is curbed on every level to tackle the structural budget deficit, we need trade. Companies all over the world need to buy British goods. Private companies must be the engine of growth as the public sector is squeezed, if we are not to see jobs lost.

Accordingly, Cameron has made it clear that diplomats, regardless of their juniority, must promote UK business abroad by trying to win orders for UK firms.

In the last week, the Prime Minister has been on a "jobs mission" - from the USA to Turkey to India. This is the right strategy.

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